In the last few years users have found out how to skew Google search results to their liking making it lose its overall integrity. Alexa is more refined with the necessary human touch that makes it a more reliable and effective search engine. I have found the Alexa search engine to be a much better search engine than Google. It is in-depth, easy to use, and it provides better search results. The user is enabled to search by subject, view the top 500 sites, and get the heads up on the sites that are moving and shaking. Alexa is definitely going to make a big impact on Google and other search engines once it gains the attention it deserves. As for Google they need to shift their focus from worldwide domination back to what they used to do best!