Often, I turn on FOX News and Rush Limbaugh to hear their points of view on hot topics. Whenever I repeat Rush Limbaugh’s name or mention FOX News to some of my Hispanic and Black friends, I get two responses; bewilderment or disgust. Then, I am peppered with questions as to why would I listen to “those racist people.” This usually leads to long discussions about the latest comments from Limbaugh about the President or how FOX News is trying to destroy our communities.
This happened last week with me and a longtime friend as we discussed the knee-jerk reaction to the Sherrod debacle by the Obama administration that led to more criticisms by FOX News and Rush Limbaugh. As I was railed against for even mentioning FOX News, I told my friend that many Black folks listen to Rush Limbaugh and watch FOX News for various reasons. She stared at me as if I fallen off a turnip truck and could not believe that anyone would listen to “those racists.”
I informed her that Rush Limbaugh’s producer, James Sheldon, is a Black man who Limbaugh depends on to keep the show going. In disbelief she said, “No Black man would work for someone who spits that venom?” I agreed that Rush Limbaugh “spits venom” but I do not listen to him for news or information. He gives commentary from his point of view. I want to hear what he has to say whether I agree with him or not. My grandfather often said, “Even a broke clock is right twice a day!” Rush has built an empire that generates millions and gives his opinion on everything from a kitchen blender to the President. He makes money by being controversial not because of his fact finding revelations. As a business owner, I am not mad at him.
My friend continued to share her views about programs that she did not watch or listen to until I interrupted her to ask has she turned on MSNBC to hear their resident bigot, Pat Buchanan. I stated that Pat Buchanan gets a pass for his ever-ready racial statements by the press and is far more damaging to Blacks than Rush Limbaugh or anyone FOX News has on their airwaves.
MSNBC is the cable news arm of NBC news. Both NBC and MSNBC are part of NBC Universal. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi, which are publically held companies.
In the world of stockholder satisfaction first, news second, MSNBC Cable News puts on several programs in a 24-hour cycle. The actual journalism arm of NBC Universal is NBC Nightly News with Brian Williams. It is on at one time of day — 5:30 in the evening. The narrative of MSNBC may appear to lean more towards the NBC news side, but on further examination of its programming, like Morning Joe, hosted by Joe Scarborough and Mika Brzezinski, one will find that it showcases its racial extremist, Pat Buchanan, front and center. Pat Buchanan is one of Morning Joe’s political commentators. Buchanan is not limited to Joe in the Morning; his colorful commentary is sought after for input time and again on MSNBC’s midday programs and Chris Matthew’s Hardball.
One of the worst offenders is Chris Matthews, who gives Buchanan uninterrupted space at the table frequently. Hardball airs at 4:00 PM and is repeated twice in MSNBC’s rotation. Buchanan’s resume includes being an author, a syndicated columnist, and a broadcaster. He was a political advisor to Presidents Nixon, Ford, and Reagan. Buchanan also sought the Republican nomination for President in 1992 and 1996. He ran in 2000 as the Reform Party’s candidate.
From my grandfather’s civil rights history, Buchanan was one of the originators of racial strife in political campaigns in the South known as the “Southern Strategy.” The fears of Southern White Democrats were stoked with ads and stump speeches that were racially charged against Blacks and helped drive whites from the Democratic party during the 1968 Presidential campaign. This scheme was devised to help then Republican candidate Richard Nixon win the Presidency. Pat Buchanan’s racial views have not changed any since his successful implementation of the Southern Strategy; it continues today, front and center on MSNBC. With a tarred history of race baiting, Buchanan is asked his point of view by a “reputable” news organization almost daily. His views on race relations are given a nod nightly from NBC Universal from everyone sitting in glass anchor chairs while throwing rocks at FOX News.
MSNBC took FOX News, Andrew Brietbart, and the NAACP to task over the Sherrod video last week, and well they should have. However, while judging from on high they ignored the headlines that Buchanan has generated while commentating at MSNBC that received little or no rebuke from the network that gives him a seat at the table on racial discussions. In March, 2008 Buchanan authored “A Brief for Whitey.” When “A Brief for Whitey” was penned, the country was at the height of the Rev. Wright controversy. Never one to miss an opportunity to keep the races divided Buchanan stated:
First, America has been the best country on earth for black folks. It was here that 600,000 black people, brought from Africa in slave ships, grew into a community of 40 million, were introduced to Christian salvation, and reached the greatest levels of freedom and prosperity blacks have ever known.
I take it Buchanan is telling Black folks they should be glad to have been slaves. I could be wrong; however, it would be nice if MSNBC and Chris Matthews asked him exactly what did he mean. With a constant eye on FOX News, MSNBC gave Buchanan unlimited access to its viewers to shape opinions on Rev. Wright by focusing on some of his statements from one speech, while ignoring Buchanan’s constant barrage of race baiting. One look at the titles of Pat Buchanan’s articles shows you why he was so successful with the Southern Strategy:
- Whitey Need Not Apply
- PBS is Hiring – Blacks, Whitey Need Not Apply
- The Color of Crime
- How Liberals Play Race Politics
- Pastor to the President?
- Uprooting the New Racism.
- To Advance Diversity: Should Chelsea Quit Stanford?
Pat Buchanan’s article discusses racial prejudices in the ugliest of terms. Andrew Brietbart is a baby by comparison.
Many are offended by his comments, but MSNBC allows him back day after day without any repercussions. Now look at the swiftness with which MSNBC handed Carlos Watson a pink slip when he dared to utter the now infamous statement, “Socialist is the new N-word.” Carlos Watson’s words in August, 2009 led him out the door the following month. His show was abruptly ended without much explanation. Watson tried his hand at racial commentary that was off limits for people of color at MSNBC. He learned the hard way that race baiting is Pat Buchanan’s territory: do not trespass.
Since the election of the President Obama, MSNBC has become less diverse than FOX News. When it comes to diversity, FOX actually has the other networks beat when it comes to commentators and guests that support their viewpoint and even those who disagree with FOX’s narrative. You can find Julie Banderas, Linda Chavez, Wendell Goler, Lauren Green, Marc Lamont Hill, Michelle Malkin, Star Parker, Uma Pemmaraju, Jesse Lee Peterson, Al Sharpton, and Juan Williams on the network on a fairly consistent basis. Glenn Beck has had town halls filled with Blacks and, oddly, has had bible study on air with a member of the King family.
By contrast, MSNBC allows visits from Eugene Robinson, who often cannot articulate what he wrote in his own column in the Washington Post. Appearances from Charles Blow of the New York Times are announced on Twitter when “balance” from every critique of the Obama administration is needed and Harold Ford drops by to hold a cup of Starbucks. Professor Melissa Lacewell Harris was a regular at one point in the morning, but is often found on the Rachel Maddow Show where she is usually limited to race relations discussions. As for Rachel Maddow, she’s gaining respect from fans and adversaries for actually investigating the issues before giving an opinion. Maddow’s show is taped for the 8:00 hour and repeated once before midnight. To Maddow’s credit, Pat Buchanan has been on her show, I believe, once.
This week the National Association of Black Journalists, the NABJ, is having its annual convention in San Diego. Hopefully, honest discussion about how journalists of color have helped create this atmosphere that has led to talk shows that give few specifics and all hype by not challenging news organizations to get back to more journalism and less opinion. I hear more protest from NABJ members about the color of the anchor instead of the substance of the news given by the media outlet. If there were more stories about how to move the country forward, more investigative news pieces, and less talk about racial hate, folks will start to watch the news more for information and less for entertainment. Until then, MSNBC will continue to slip Pat Buchanan into its lineup while telling us that FOX News has a diversity problem.
In closing, my intent is to show it is easier to allow the news to drive the storyline than to actually view the facts even when it comes to reporting on itself. I always appreciate a person who tells me they dislike me upfront rather than one who smiles in my face while plotting my demise. When I see Pat Buchanan on MSNBC, I find myself totally disgusted that his history of race baiting while wearing a Christian halo (smiling in my face) is accepted by anyone, let alone a news organization that spends a lot of time sitting naked in glass anchor chairs. With FOX and Limbaugh, I am told upfront who or what they dislike. With MSNBC, I am given racial commentary from a racist who plays a political commentator on TV.