Honestly, what is wrong with the Sinclair Broadcast Group televising a primetime anti-Kerry screed? They own the microphone, and can do what they want with it. No one said they have to be objective, fair or balanced.
This being said, it does not mean, however, that both viewers or advertisers have to like what Sinclair Broadcast Group is doing. They can show their displeasure in a multitude of ways. Viewers can call or write to Sinclair Broadcast Group directly, or through one of its station. Advertisers can pull their business. Lastly, do not under estimate the power of the remote control. The on/off button is there for a reason.
In the end, it will be a referendum on Sinclair Broadcast Group’s reputation.