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When Harry Met Retail

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Second Potter video flies out of stores:

    “Harry Potter and the Chamber of Secrets” worked its magic on the home video front, selling more than 6 million VHS and DVD combined units nationwide in its first day in release, according to several industry sources.

    While Warner Home Video executives declined comment on sales of the latest “Potter” release, when taking into account that the title was released Friday simultaneously in the United States, United Kingdom, Germany, Australia, Spain and Scandinavia, combined VHS and DVD sales are estimated to have topped 11 million units as of Sunday, according to several industry sources.

    ….The home video release of the second “Potter” movie, which earned $260 million at the box office, topped both Nielsen VideoScan’s First Alert DVD and VHS sales charts during its first three days in release and came in at No. 3 on Video Store magazine’s weekly rental chart, earning an estimated $7.96 million in gross domestic rental revenue during its first three days on rental shelves. [Hollywood Reporter]

There’s magic in that magic. Although I liked the first movie better, Chamber continues to successfully construct an audio/visual version of the alternative reality of the books, for which the rewards seem virtually unlimited.

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About Eric Olsen

  • Phillip Winn

    That thing was selling at Wal-Mart for $13. That’s right, $13! No wonder they sold so many…

  • Perry Perdis

    I got mine at Wal-Mart an hour after they went on sale. The clerk told me that they had already sold at least 100 of them as people were waiting for them to be put on the sales floor.
    It’s a good movie though i agree it’s not as good as the first. Hopefully the next film will be better and the principals involved wont get complacent.