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What Does an SEO Content Writer Do?

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Macbook writingAn SEO content writer creates content that optimizes his or her clients’ websites’ results in search engines.

The content may be short articles, web page dialogue, or other online text. The important point is that it is written with search engine traffic in mind. By applying a number of trade secrets, the SEO content writer can drive traffic from search engines to the clients’ website.

Usually the client provides the writer with a list of keywords. These are search terms related to the website. It’s the dream of every online business to show up first in a Google search for one of their keywords. It’s the writer’s job to help make that dream come true.

The writer takes the client’s list of keywords and writes a number of articles for each. It could be anywhere from five to 25 articles. For example, if the client is an online comic book shop, they might commission 20 articles on the keyword phrase “order comics online,” 15 on “graphic novels for sale,” 10 on “buy Marvel comics,” and five on “latest Spider-Man issue.”

The articles created on these keywords include certain trade secrets to optimize their effect on search engines. Then they are sent to the client for publication, and may be published on the client’s website or blog. Search engines will find them, notice they mention Spider-man a lot, and show the client’s website at the top of the search results found by Spidey fans looking for the latest issue.

Alternatively, the articles may be published at article directories like Ezine Articles or Free Online Library, with a link back to the client’s website. This not only drives traffic to the site, but also provides a valuable link. When search engines see that a site has links pointing to it from valuable sites (sites with high “Page Rank”), it increases the authority of the client’s site and makes it show up even better in search results.

So that’s a brief taste of what an SEO content writer does. Articles are created, applying trade secrets to maximize search engine appeal, with the ultimate goal of maximizing the client’s results in search engines.

image credit: Håkan Dahlström

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About B. T. Newberg

  • A competent copywriter is not writing for fun on their favorite subject. A good writer is forgetting about themselves and is getting into the mindset of their customer and client. A successful writer needs to persuade the reader to buy, donate or at least part with their email address. The old adage reads true that you get what you pay for. The bottom line is that anything that is any good will need to be paid for.

    • On the other hand, a post peppered with too much “sales” and not enough relevant, well written content will not only get the article snubbed by Google, it could, in fact, harm the site for which the post has been written. The key is good content.

  • Noel, good further comments on what an SEO content writer does. Perhaps I’ll incorporate those into a new article on what makes for a good SEO writer. Thanks!

  • jeena smith

    Content Writer should remember all the facts you have listed, but we can add one more thing that the each keyword must be inserted in the content minimum of 2 times, and maximum of 3 times, and it should be strong also, which will help your website in telling the crawlers about your business.

  • It will really help with content writer………

  • Usman Saeed

    Nice Post. It’s an Informative. Thank you for providing this.