Proving that anything goes when you want to raise money, UNICEF is using shell-shocked maimed Smurfs to show that war is hell.
Bombs falling, Smurf bodies thrown here and there, Smurfette dead, fires raging all around, and Baby Smurf crying in the foreground, all to back UNICEF’s fund-raising efforts for ex-child soldiers in Africa.
This is all happening in Belgum by the way, so you won’t get to see it. Sorry.
“It’s working. We are getting a lot of reactions and people are logging on to our Web site,” UNICEF Belgium spokesman Philippe Henon said Tuesday.
Well, I like reactions and people logging on to my Web site, but I don’t bomb Smurfs to get attention. (Of course I’ve written a few things that not everyone approves of, but that’s another story.)
To be honest, I don’t think seeing Smurfs go blammo is going to make people realize the horrors of war and work to stop them. More likely, people are going to laugh. They’re going to make fun of it. They’re going to get copies of the ad and superimpose George W. Bush’s face on Baby Smurf. To a new generation, this will be their first introduction to Papa Smurf.
This is going to blow up in their faces. So to speak.
More where this came from at Blunderford.