One of my greatest pastimes on the Internet is looking at clothes that I do not intend to buy. On one of these occasions of trying-on with my eyes, I came upon ModCloth.com, offering indie clothing and vintage clothes. ModCloth has since become my number one stop on the Web and even a place where I look and dream of buying. I want all their dresses. This gem of a Web site offers clothing and accessories for any young lady who wants to be unique but not be too out there.
My first click on site is the “New Arrivals” tab. ModCloth updates every day with colorful new styles to feast on. Apparel ranges from adorable dresses to retro intimates. The site even offers special vintage clothing with limited numbers so the buyer can be the only one who has it. In addition, ModCloth offers dresses in plus sizes.
Each item is cleverly named with a quirky description to go along with it. The description even offers advice on what to pair with the item. Who wouldn't enjoy a dress named “Strangers on a Train,” a bag named “Wishing Well,” or top called “Princess Buttercup Blouse?”
In the accessories section, ModCloth includes funky tights, cosmetics, jewelry, and even umbrellas. The apartment section offers décor and books, selections for every literary collection including: Spotter's Guide to the Male Species and Sense and Sensibility and Sea Monsters. There is a hefty selection of perfectly named shoes such as “Red Hots Heels” and “See Ya Later Boots.”
ModCloth currently only offers apparel to women but that shouldn't stop men from purchasing lovely gifts for their special ladies. The prices at ModCloth are mid-range and reasonable. In other words, they won't take a whole paycheck like Anthropologie.
Susan Gregg Koger and Eric Koger founded ModCloth the summer after Susan's senior year of high school. Susan was a girl obsessed with vintage clothing who started to build up quite a collection. Her then boyfriend, now husband, Eric helped her set up the Web site. Susan and Eric continued working through college on the site, selling clothes from her dorm room.
In 2006, they decided to work on it full-time and since then the site has kept growing, being featured in People, Marie Claire, and Lucky magazines. Today, ModCloth has a larger staff that travels the globe looking for new designers. ModCloth's users can follow the site on Twitter, Facebook, and their blog to track sales and contests.
Most recently, ModCloth added a new feature to the site called “Be the Buyer.” This new add-on to the site allows the shopper to be a Virtual Fashion Buyer by voting on design pieces. The pieces that receive the most votes will become ModCloth products. This is just another great touch that ModCloth gives to its shoppers.
ModCloth is a great change from the boring department stores. With a clutter-free, professional, fashion-forward site, ModCloth is great way to make a statement without causing a scene. The clothes and accessories are sure to impress your friends, leaving them asking “Where did you get that?”