TV Review: The Apprentice UK: The Badger is Set For a Showdown with Michelle - Page 2

Also make sure your CV matches reality and you don't make any politically stupid observations, like the one about the Big Issue sellers needing to know about their market, in interviews.

Or the one where you said that you lied in your job - not a great admission of integrity is it?

Apprentice Michelle - Handled Herself Well

Well, she was the first one Sir Alan chose to stay for The Apprentice final. To my mind she was the outsider.

I thought she didn't project manage the Top Shop task particularly well, which for a self-professed programme manager was surprising.

Her £100k salary as a contract programme manager is certainly feasible but I suspect that is probably the ceiling, or maximum she'd earn a year.

So her incentive to get into Amstrad is so that she can get a definite £100k and prove herself to Sir Alan.

If she wins it doesn't matter whether Sir Alan keeps her on after her year because her CV has instantly become much more impressive as the winner of The Apprentice.

Michelle did some good interviews and answered some tough questions from Sir Alan well.

And don't forget as contract programme manager she is used to being interviewed for contract jobs. That means she has her story worked out.

That said, she has obviously worked extremely hard to get from where she was to where she is now.

After her performance she has moved up in my estimation, but I still don't think she's as good as Ansell.

Apprentice Ruth, or Apprentice Badger, - Hanging On By Her Toenails


So "The Badger" (Ruth) is set to stay the course as Sir Alan plumped for her in the final rather than Ansell.

We thought she'd get to the final as the show has gone on.

Everyone of her interviewers picked up on her claim of being a "fundamental part" of growing the company she worked for from £3 million to £13.1 million. They were pretty much surprised.

How was she fundamental? I'd be interested to know too. Her claim of cost cutting just doesn't grow profits that spectacularly.

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Article Author: Jim Symcox

Jim is an Executive Business Growth Coach and copywriter who specialises in doubling companies profits. His web site is at www.acornservice.com and his blogs are at www.business-powerpack.com and www.manchester-blog.com

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