Michelle's marketing was rubbish. They could have hired dinner suits for Paul and Slippery Syed at the start of the selling. The two of them could have had fun going round acting like 007. Maybe have a little stand in the Square Mile serving fruity cocktails as an attraction for the event and getting people to buy tickets.
What about a little PR on the first day with the Bond theme?
Syed said they were creating awareness by talking to people. Who cares? Making people aware is for brands, not for selling tickets for tomorrow!
The sales pitches obviously hadn't been thought out at all. It was all “action” and “let's wing it and see what we get.” Syed started trying to sell tickets at £200, but Michelle finally decided on £65 for their tickets.
In all the sales pitches I heard they never mentioned the great things they were doing at the event. In the end, I thought their event looked good and it certainly made me itch to be there, too.
Apprentice Badger's Event — "Murder Mystery"
Well it was a mystery to me. Why did Ruth decide a murder mystery event was a good thing? It’s great for intimate dinner parties or in a large room where everyone can see and hear what's going on, neither of which really applied to Tower Bridge.
But to my mind it wasn't an attractive sounding event. Sir Alan obviously thought the same and rang Ruth to tell her. So Ruth changed the event to create a Victorian feel and employed some can-can dancers to give it more interest.
With the best sales people in her team, Ruth sold all her tickets for her event, plus her event tickets were price higher than Michelle's. I noted that Ruth got her Champagne free from Red Snapper. Now there's a company that understands the power of marketing.
Tuan and Ansell found an up-market car dealer having what looked like a launch and got permission to work the floor to sell tickets. And sell they did. When Ruth's team sold out, she celebrated by raising her arms in victory and even though Tuan was in a car seat right next to her she completely ignored him. Is she really a people person?
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