TV Review: The Apprentice UK - How Good A Party Can The Apprentices Throw?

The Apprentice final was nail-biting stuff.

Sir Alan Sugar challenged Apprentice Badger and Apprentice Michelle to put on a spectaular event. Some of the fired apprentices were invited back to help or, in some cases, hinder the two finalists. Michelle won the toss and immediately chose the event manager, Sharon. Ruth made the best of a bad job by selecting the best sales person, Ansell.

Ruth's team members were Ansell, Jo, and Tuan. Michelle's team consisted of Sharon, Syed, and Paul.

Sir Alan chose Tower Bridge as the event site. He said he wanted something interesting, things like a casino night, a 007 night, or a Moulin Rouge night with can-can dancers.

Apprentice Michelle's Event — "Double Oh Heaven"

Michelle wisely decided to have a 007 night mixed in with a casino. Wisely because there's no doubt 007 is a great brand to associate yourself with. After all, it says glamour, success, action, thrills, and fun.

Michelle's team decided to get a Bond look-alike, have target shooting, a diamond auction, and a high rolling casino. All for £65.

Michelle unwisely put Syed and Paul together as the sales team. Part of me wondered if that was taking herself away from the sales action again — like she did with the Top Shop task.

Certainly the result was that Paul and Syed talked to loads of people but didn't sell very much. Time was lost with Paul griping about Syed and both of them wandering around trying to find the best position to place an upmarket car they didn't have to sell from!

Paul was annoyed with Syed and when interviewed he said, "Syed is absolutely sound when..." Then he had to think for a bit and finally said, "...he's asleep." Almost at the last minute, Michelle re-organised to split Paul and Sayed up.

Unfortunately, the team hadn't thought to phone people they'd worked with, contacted or sold to during the previous tasks to invite them to their event. They let Ruth's team steal a march on them there and get to them all first. Paul rang Michelle the day before the event to say they'd sold four tickets.

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Article Author: Jim Symcox

Jim is an Executive Business Growth Coach and copywriter who specialises in doubling companies profits. His web site is at www.acornservice.com and his blogs are at www.business-powerpack.com and www.manchester-blog.com

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