The first episode ends with one of those let's put on a show moments as the women decide that fashion shouldn't be limited to petites. Big women deserve fashionable clothes too. With a little help from their friends, they decide to put on their own runway fashion show. There is some drama about bathing suits, but in the end the women come through with flying colors, and there is something empowering as these ladies strut their stuff.
While the idea of the plus size fashion show may not be entirely new, I seem to remember an episode on Project Runway where the designers created "looks" for full figured women, the emotional stakes for these women in this particular fashion show are much greater. This is all about their self image and when they walk down that runway, they walk tall and proud of whom they are. They are big and they are sexy.