Telling the truth about matters, whether you're a business representative or a journalist, or a medical professional, or an aromatherapist should be on everyone's top agenda.
It most certainly isn't. Why? Because telling the truth requires patience, knowledge, the ability to be objective, and real effort on all sides. It also requires continuous further study and is often not the most immediately profitable option for businesses or anyone with something to sell or promote. And it doesn't always make for very exciting television.
The consumer is left out of the loop in terms of easily available unbiased information on cosmetics. There press releases from beauty companies that beauty writers use as their primary source of material are a closed circle. Most beauty scoops and articles are almost exact reprints of a patchwork of press releases; nothing more. I have spoken to beauty journalists off record and they tell me how frustrating it is for them to be effectively pushing product rather than to actually report on anything. The mutually beneficial relationship between the beauty PR and the beauty journalist is unlikely to change in a hurry, if ever. It is in neither side's best interest to break the deal.
I feel that this television programme was such a huge wasted opportunity.
My advice? Don't blindly buy into any lovely marketing stories, brand names, press releases, beauty articles, or any of that jazz. It is all subjective and often heavily tainted. The best thing we should all campaign for — as consumers and as business people — is a case for CLEAR, HONEST and EASY TO UNDERSTAND labelling. If you know what's in your product and what it's supposed to do for you, you'll have all the information you need to make your own decision.
There are some real poisons that we are exposed to; some of them can indeed be found in commonly used cosmetic products. Now we just need proper exposure on these issues.
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