This week, the women’s team began the task with fairly low morale. Having lost two weeks in a row, the team was down to only seven members. A well-stocked team could let lightweights LaToya, Dionne, and Hope slide, but clearly the women had their work cut out for them before they stepped out of the gate.
The teams were tasked with creating a 30-second commercial showcasing the ACN videophone. ACN executives stressed the importance of creating an emotional connection rather than focusing on function. The women, led by Nene, immediately centered on family, creating a spot where a young girl in France communicated with loving parents in America. Academy Award Winner Marlee took the role of the mother, while Grammy Winner Dionne stepped up as French host mother. The women made an excellent video.
However, ACN sales reps would select the best video, not company executives. The men saw this as an opportunity to "think outside the box" and roll the dice. They created an edgy concept called "Tommy Gets Engaged," a gag that "went for the gay angle" by casting a make-up-laden Jose in the role of Tommy’s fiancé.
"It’s either gonna go over real big when we deliver the punch line or it’s gonna go down badly," said PM Lil Jon. "Gay Jose" was their punch line, the fiance presented at the end. On the other end of the videophone, Gary played a doddering grandfather clad only in black socks and a bathrobe. During filming, he accidentally flashed "Big Wednesday" to the camera. Cut! Edit.
For the fourth week in a row, almost everyone on Team Backbone accused Gary of being difficult to manage. "Gary lives in his own world and has no consideration for other people’s space," complained Meat. Jon did his best to manage the distraction. "Just relax," Jon kept saying to Gary. "I am relaxed," Gary shot back. "Okay, then sit down," ordered Jon. Judging by the promotion for next week’s show, Gary better watch his back.