The Celebrity Apprentice and Nepotism

Part of: TV Nights

How quickly things change. Last week on The Celebrity Apprentice, Joan and Clint were at each others’ throats. This week, they weren’t quiet friends, but they worked together on the task. Joan had a good idea about including the celebs’ faces on the display they were building, but only Clint realized that it would require rejiggering of the size of their display. They may have been in different places when they were figuring it out, but figure it out they did and neither yelled at the other and refused to listen when the other spoke. See, the two can work together, even if they smiled at one another through clenched teeth later in the boardroom.

I actually thought that, despite their working together one of them would end up going home, that the other team, Athena, had an advantage going into the boardroom. Athena used the CEO’s picture in their display, carrying over what the company, LifeLock, had already established as their advertising campaign. The LifeLock execs even seemed happy earlier with the idea of just expanding the current advertising ideas they were working with.

So, to me, it seemed that fitting in with the LifeLock brand was a good thing for Athena. The execs disagreed, they apparently wanted different and went with Kotu. I guess I shouldn’t have been surprised — Kotu had not one, not two, not three, but four celebrity endorsements on their display, but it absolutely went against what the LifeLock folks initially said they wanted.

If you're keeping track, this sort of thing has now happened two weeks in a row. Last week, All was way off on what they wanted from the teams by asking for a viral video when they really wanted a minute long commercial and now this week LifeLock was less than accurate about the parameters as well. To me, that's distressing. I don't know whether the executives just have no idea what they're looking for in advance or if they don't care what they get as a result because simply having the product on the show is enough for them. Neither of those seems like a really good answer, does it?

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Article Author: Josh Lasser

Josh Lasser, formerly known as "TV and Film Guy," and complete with a Masters Degree in Critical Studies in said areas, gives his opinions on TV, Film, and Entertainment in general. All of which he does in a shameless attempt to try to get paid to do the exact same thing. …

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  • 1 - Martin

    Apr 13, 2009 at 5:43 pm

    Speaking of nepotism........the Rivers are overflowing with it. Joan is over the top and from what I can tell, contributed mightily to Mellisa's raw bitchiness.

    I think Dice said it best: "don't they believe believe in cuttin da embilical cord in dat family?" "I mean....what is Melissa 48 years old already"

    Best line ever and the shows producers would have been wise to keep him around a little longer. Certainly longer than Clint or Herschel.....

  • 2 - Maddy Pumilia

    Apr 13, 2009 at 7:54 pm

    Great episode. I just finished watching it on TiVo. I didn't think of the nepotism--good point!

    I'm still pushing for Jesse. Most of them seem crazy and I've lost all respect for Annie. But they should have seen her two-faceness. She's a POKER PLAYER!

    Anyway, nice article.
    Maddy

  • 3 - Gloria

    Apr 19, 2009 at 11:17 pm

    really disappointed that they still have Melissa on the show. i think Anne is great, she is just a powerhouse and so is Joan. the only difference between the 2 is that Joan is not use to sharing the spot light.

  • 4 - Heather

    Apr 21, 2009 at 6:32 pm

    I think Joan and Melissa are great. As for Annie, she is the prime example of the type of people I despise. She's everything Joan said and more, maybe not the Hitler thing, but a conniving nasty bitch, yes.

  • 5 - Sarah

    Apr 26, 2009 at 11:50 pm

    I am so glad that Melissa is finally gone. I was sick and tired of hearing all the crap coming from both her and her mom. As for Annie, people may hate her and the way she plays the game, but that is how the game is to be played! Life is not fair and people unfortunately use other people to get ahead, if you don't stay one step ahead you are going to be the one getting used. You have to look out for yourself because no one else is going to look out for you. Annie is smart because she already knows this!!!

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