Perhaps however my favorite commercial from Sunday night is one I didn't see on any "best" lists. I'm sorry, call me ridiculous, but I just loved the Coke "Siege" ad. Watch it again and tell me that it's not funny.
I also liked the Doritos sniffer guy, but why when the cheese dust was on the other man's pants did he rip off the pants and go at them that way? Wouldn't it have been so much better if he just started licking the guy's pocket right then and there? That can't be too racy or risqué for the Super Bowl and for my money would have made a far better commercial.
Then there was the Timothy Hutton Groupon commercial. I can understand why people would find it hugely offensive, but I actually found it moderately funny. The opening, before the joke reveal, was too over the top to possibly be serious which may be why I wasn't taken aback when the pitch finally came.
There was a moment Sunday night when I thought that the Chevy Facebook status thing was going to be my favorite commercial, but then I realized that they weren't joking, that you can actually check status updates from your car. All that commercial needed to win the day was some great tag about how clearly your friend's status from four hours ago is more important than the fact that there's a huge 18-wheeler who isn't going to be stopping at the red light and who will therefore be plowing into you because you're too busy hearing the computer voice say "LOL" to pay attention to the road to be the funniest commercial of the night.
Now that would have made for a great commercial.
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Article comments
1 - Costello
That Dorito commercial was horrible. Didn't make their product appealing at all
2 - Josh Lasser
Costello, that's unquestionably true, but I'd argue that the point of a Super Bowl commercial isn't to necessarily make your product appealing (save for the movie trailers) but rather to make your presence memorable.
3 - El Bicho
If the product is unappealing, who's going to want to remember it?
My faves were chimps parking at work (Admittedly, I am a sucker for chimps) and the different beings trying to get a hold of the car.