And so we end up with charts claiming that movies with a "very strong Christian worldview" make an average of $106,875,816, while movies with "very strong non-Christian worldviews" make an average of $15,129,002. Wouldn't you like to know what movies he's counting in each category? So would I, but I'm not paying to find out.
He does break down each category just a little, recognizing that there is more than one "non-Christian worldview." In fact, it seems that the "Occult" worldview has a pretty impressive average box office draw, which is interesting to me. Without The Passion, would the occult have carried the year? We'll likely never know.
Clearly studios have seen where the money is, which is primarily with PG-13 films. Not PG, you'll notice, but PG-13. There is a lot that can be done within the confines of PG-13, as Meet The Fockers demonstrates. If we want to let the world know that you don't need explicit sex to sell a movie, I think the numbers have spoken for themselves. If you want to convince the world that deliberately eschewing sex is the only way to turn a profit, you've got an uphill battle and a struggle against the numbers.
So once again, Ted Baehr is spreading his message, and once again, missing the big point. Yes, the four highest-grossing films of 2004 were each rated PG or PG-13. But so were some of the lowest-grossing films of 2004, like Zhou Yu's Train, which came in 254 on a list of 261, or I Am David at 256, the worldwide lowest-grossing film of 2004 with an MPAA rating, which happens to be PG.
So since the two lowest-grossing films of 2004 were rated PG and PG-13, should we stop making PG and PG-13 films? Or maybe just films starring Jim Caviezel? Or maybe, just maybe, we watch as people make all different sorts of movies with all different sorts of rating and lewdness for all different sorts of audiences, not every one of which has to set a new record in order to be considered a "success."
(This article first appeared at W6 Daily: Inciting Riots Since 1995)