Online video streaming is the wave of the future. Everyone says so anyway, but most big media companies are taking a "wait and see" approach, mostly out of fear of upsetting already reliable revenue streams. Some Supernatural fans believe the time is now, because the show's sinking network isn't doing much to build viewership and it’s time to try new things.
Support Supernatural this week kicked off a petition drive designed to bring in new viewers for this often under-the-radar show. How is this different from the numerous other fan campaigns that have happened in the last year? Instead of targeting The CW, the petition is asking Warner Brothers Television Group to make season one of Supernatural available for online streaming.
The idea is simple. Supernatural is a cult show with a heavy mytharc that cannot be picked up easily by a casual viewer in its third season. It must be watched from the beginning. Fans have been trying to get friends to watch, but are getting increasingly frustrated by not having easy access to prior episodes. Since many people connect online, loaning out DVD sets isn’t practical when a friend is miles away and these potential viewers certainly aren’t going to buy the DVDs for a show they haven’t seen. Season one also doesn’t air anywhere in form of repeats, nor does season two.
By introducing Supernatural from the beginning via free online streaming, the hope is it will attract new viewers and also get the attention of those who have lost track of the show. Best case scenario — viewers will get interested enough to catch up on season two and three either through Netflix, buying the DVDs or downloading on iTunes, and then there will be a new audience to tune in when new episodes air for season four. Take that logic, along with the announcement from Warner Brothers recently that they are going to beta with The WB.com and would be live by August, and a campaign is born.
Time For Creative Ideas