In a recent article in the trade paper The Hollywood Reporter, writer Todd Longwell tried to make a case for the major Hollywood studios working with websites of all kinds, from big sites like CHUD and Ain't It Cool News to niche sites like Movie Mom and Reel Geezers.
It's interesting to note that nearly everyone who left a comment on the article thinks Longwell is full of hot air. And as one of the people who left a comment, I agree. Movie studios do next to nothing to work with so-called niche sites, at least not among the people I talk to. And I speak from personal experience.
I have worked my buns off for the past four years trying to get the major studios to include our sites, Popcorn N Roses and Indie Film Spotlight, on their publicity lists. I have run into so many road blocks and brick walls that if the crashes were literal, I would have broken every bone in my body more than one hundred times.
The truth of the matter is that the major studios seem to consider sites like these as beneath them. They don't want to market to them, and in many cases even consider them the enemy.
I have tried several times to get on studio press release lists, and am usually buffeted back by a variety of rules, which vary from needing two letters of recommendation from other industry insiders to having at least a million hits a month on the site. Or they want web metrics going back several years, and demand to see growth every month, which is entirely unrealistic. Trying to get press passes for screenings, interviews with casts and crew members of movies, and even review screeners is virtually impossible in most cases. Or they demand that your site be MPAA-accredited before they can add you... and for the record, MPAA offers no such accrediting. Trust me, I've checked.
Longwell's article talks about movie blog writers being invited to visit movie sets, getting exclusive access to stars, and getting 'raw' screeners from filmmakers looking for a public opinion on their work in progress. It just doesn't happen for 99% of the bloggers out there — just the 1% that the studio has decided is worth courting.
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Article comments
1 - El Bicho
The YTD box office totals for 2009 are up 6%. Hollywood appears to be doing just fine without you.
2 - Nick
Keep writing. Make enough of an impact and the studio heads will pay attention. It'sd just that there are so many bloggers out there, Hollywood can't treat them all as "legitimate press." Otherwise, they'd be giving oaway free press passes to their entire potential market, since almost every fanboy has a blog nowadays, it seems.