If you've been watching Trust Me, you know that last night's episode was a long time coming. I think every single week the show has mentioned Dove hair care products in one way or another, usually relating to Sarah Krajicek's being placed on the Dove account (much to her chagrin).
You and I know that Dove has, assuredly, paid for every single mention, and that the producers were almost certainly told that they had to incorporate Dove in some fashion. It's an advertising show, so it was pretty easy to figure out how they were going to do it – just have someone develop an ad campaign for Dove as an on-going plot. It's an easy, and natural way to solve the problem – have the ad agency working on an ad for a real world product.
Of course, while little snippets every week are nice, it's not a shock to imagine that Dove could want more, and, last night we got our Dove episode. That's right, the vast majority of the episode revolved around the team coming up with a campaign for Dove, the plot went from a minor recurring one to the main theme of the night. That, too, worked naturally because just about every week one ad campaign, generally for fictional companies, has taken center stage. It didn't seem forced to have Dove take center stage this week, and although the characters were figuring out the best way to shill Dove to people in their world, it didn't feel as though they were shilling it to us (which, of course, they were).
Stories about the rising cost of producing TV series, dwindling market shares, and all manner of other issues are constantly being written. There's always somebody standing up bemoaning the way things are, the way things will be, or explaining why their method to offset costs is the best.
Article comments
1 - Mary K. Williams
I've not seen an episode yet, but I sure would like to follow the show if I can fit it in. Sounds like you like it?