I've been doing a lot of thinking lately about fandoms, social media and their effect on television series. Twitter (and to a lesser degree, Facebook) has opened up a conversation between fans and the series. For example, Once Upon a Time has used Twitter to directly connect the actors with fans via Twitter chats during episode broadcasts, which is great. It makes actors, writers, producers much more accessible to fans, also presenting the series creative team with immediate (and unfiltered) feedback—some constructive and nice, and some downright nasty. How do you think Twitter changed the nature of the relationship between a series and its fandom? Will we see (in general) more of this kind of interaction or is there a downside, do you think?
I have had only positive Twitter interactions with Once fans. (Follow me at @JaneEspenson.) They seem to love the show and they're asking all the right questions. I think there is a danger (not at Once, but in general) that we might start trying to cater to the viewers and writing to order instead of coming up with a story from our own hearts. I think the second course of action is more likely to lead to something truly inspired.