This week, Rob Thomas and Kristen Bell posted a call on Kickstarter soliciting donations to produce a Veronica Mars film. Within, 12 hours, they'd raised the minimum $2,000,000 needed for the project, breaking all fundraising records for the site. As I'm writing this article, the total now stands at $3,572,678, and the more they raise, the bigger scale film they can make.
Many are calling this the act that re-defines how cancelled shows can be resurrected. Veronica Mars ran for three seasons on the WB and CW, and was beloved by critics and fans. The new project came together because the studio, which had no intention of making the film itself, agreed to let the show's creator and star handle things themselves. Can other series in a similar situation, like Gilmore Girls, Party Down, Bored to Death, and Jericho follow the same path?
Well, there are a variety of obstacles to such projects. Sometimes, it may too expensive to revive with fan donations, like Dollhouse. Other times, the cast may be so busy that bringing them together would be awfully difficult, like Firefly or Freaks and Geeks.
Some have theorized that fans of other cancelled shows who don't particularly care for Veronica Mars may have donated money just because they want this to succeed. If so, their own beloved favorite might be next. While there could be some truth to this, I can't imagine most of those types would have donated a lot of money, without any guarantee their cash would help towards their own goals, so I assume the majority of the backing (including my own) came from people who actually really enjoyed and miss the series.
Also, I do think some of the backers of the Veronica Mars film might be upset if the movie makes a big profit. After all, Warner Brothers still gets to keep the money the movie makes, and Kickstarter investors are not paid back. Is it fair for a studio to force the fans to pay for such things, then keeping the profit? Shouldn't they offer some sort of return on the fans' investment if the end result a profit? Or maybe, if Warner Brothers wants to keep the fans happy, they should go ahead and greenlight a sequel, giving Veronica Mars extended life, and letting us know we've been heard.
Of course, there are some benefits to a Kickstarter campaign. Not only do fans get to take ownership and bragging rights, but the swag offered is also pretty good. For a donation of only $100, fans receive a movie poster, t-shirt, Blu-ray copy of the film, and a downloadable .pdf of the script. They will also receive a finished copy of the movie when it hits theaters. That's quite a bit of stuff thrown in for your support. Bigger donors will even get to name characters and appear on screen. These sorts of premiums and chances to be involved help fans feel even more connected and likely to support the project, though they are sort of unfairly balanced towards those who can afford to give big time.