The Joneses. (2010, 96 minutes, R, comedy) I only recently became aware of this film, but I must say that I am intrigued. The movie appears to be all about personal marketing. You see, the Jones family are not really a family but a collection of employees engaged in stealth marketing. They are the perfect product placement — you like them so you will want what they have. In this age of subliminal product placement and a desire for material goods this seems to be pretty interesting. I think I may have to go check it out. The cast includes David Duchovny, Demi Moore, and Amber Heard.
Also opening this week, but not near me:
- The City of Your Final Destination
- Exit Through the Gift Shop
- Handsome Harry
- No One Knows About Persian Cats
- The Perfect Game
- The Secret in the Eyes
Box Office Predictions
After two weekends at the top, I think it is about time for Clash of the Titans to take a tumble. I am betting it is going to take a pretty good dip this week. I also have a feeling that Kick-Ass is going to surprise a lot of people and have a strong opening, although I think a sustained run may be a little less likely (although I can hope!). The Chris Rock film should also have a pretty good opening and How to Train Your Dragon is having a very good run and I think it will continue to pull good numbers.
Here is how I think it could play out:
| Rank | Title | Box Office |
| 1 | Kick-Ass | $28 million |
| 2 | Death at a Funeral (2010) | $21 million |
| 3 | How to Train Your Dragon | $18 million |
| 4 | Date Night | $15 million |
| 5 | Clash of the Titans (2010) | $14 million |
| 6 | The Last Song | $6 million |
| 7 | Tyler Perry's Why Did I Get Married Too | $5 million |
| 8 | Hot Tub Time Machine | $3.5 million |
| 9 | Alice in Wonderland (2010) | $3 million |
| 10 | The Bounty Hunter | $2.5 million |






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Article comments
1 - Troy Kippen
I cannot believe that there is a remake of Death at a Funeral. It might be loaded with some the the most popular comedians around at the moment, but that might contribute to this new film losing to the original.
I do hope that this new version bring more people into the theatre to see this great story.