Am I the last holdout? Am I the only one who still tunes their television on Thursday night to NBC and doesn't change the dial until the TV goes off for the night? Okay, I'll give you that the TV now goes off at 10 not 11 (I refuse to watch ER again until it's the final episode or John Carter comes back fulltime), but the point remains the same. For me, Thursday night television on NBC is still "must see" even if they tag it as "comedy night done right." I like Earl and 30 Rock, The Office and Scrubs. I know, Scrubs hasn't started yet but they promoed it last night, so I'm excited.
They also ran a ridiculous number of promos for Bee Movie, what did Seinfeld call it, "Bee Movie TV Juniors?" I have no idea what that means. Is it a junior episode of something that actually is just an elongated advertisement for Bee Movie? Is it television for the young'uns? I am perfectly willing to admit that some of these commercials for Bee Movie were funny, but why are they being branded as anything but that? The whole thing is so hugely confusing. You're watching TV, an ad comes on for a new animated feature being put out by Jerry Seinfeld, the ad is really long and, as it turns out, sponsored by Ford. Are you getting this — there's a long commercial for a movie, and the commercial is sponsored by Ford. See, I thought that the people doing the advertising paid for the commercial, not that they commercial ended up with separate sponsorship. What this must mean is that NBC is, somehow, defining these elongated Bee Movie commercials as content, not advertising. Maybe for Sweeps they'll put air a two hour Lucky Charms movie sponsored by Hyundai. It's moments like this that I miss Arsenio Hall, because this is one of those things that make you go "hmmmm…"
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