Do you know what bothers me? I mean, what really, really bothers me? Ridiculously over-the-top promos for decidedly dull moments bother me. No show on television is better at putting together a ridiculously over-the-top moment than The Apprentice.
All week long The Apprentice teased us with the upcoming fight between Ivanka Trump and Gene Simmons. "What did the dirty old rock star say to the boss's daughter? Tune in and find out." Well, I tuned in, and what did I find out? I found out that Simmons gave the daughter a little bit of a hard time, that Simmons was more interested in winning the competition than taking time out of his schedule to explain to Ivanka what his team was doing. Then, he teased her about whether or not she would inform the women's team about what the men were doing.
Ivanka was pissed at being treated that way; after all, don't you know who she is? She apparently ran crying to daddy for support, and did daddy care? No, no he didn't. He thought it was funny and joked around with Simmons in the boardroom about it. I think it all made Ivanka even more angry. Seems as though Ivanka is used to getting her way (shocking, right?).
The real problem with the over-the-top promo is that the episode itself felt as though it was edited in order to support the promo, not the other way round. The vast majority of the episode focused on the men's team and their discord, leaving a scant few minutes to focus on the women and the way they approached the task.
The women did everything right, it seemed, from meeting with the client to find out what they wanted to actually delivering exactly what was asked of them. However, the women lost the task. What went wrong? Where was the process flawed? Goodness knows, the viewer never saw the process unfold. The entire show was cut around making it appear as though Gene Simmons was a loose cannon and that the men were going to be brought into the boardroom because of it.
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