The actual woman the movie is based on, Krickitt Carpenter, said in a New York Post interview, "You make a promise before God with your wedding vows." She seems to have a different view of The Vow than the director. 
With all due respect to her and what she has been through, that isn't a very romantic concept for a chick flick. This film has ads that look more like The Notebook than a brain injury study or otherwise religious film. To summarize my view, The Vow fails as a romance but is okay as a drama. If you watch it on a date, it can serve as an interesting conversation starter.
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