The Avengers deserves the money that is flooding Disney’s coffers. Given that Disney is also the studio that annihilated John Carter’s chances of getting any of the audience it deserved, I can’t really extend much of the credit for vision to the studio itself. As the franchise grows and moves forward, perhaps rivaling James Bond or Star Wars in terms of mythic legacy, let’s hope that someone in a suit is paying attention to what made The Avengers special.
The Avengers isn’t an exceptional superhero movie, it is one of the few superhero movies that was done right. People don’t read comic books because they think they are stupid camp, people read comic books because they find meaningful fantasies played out between the panels and four-color pages. Hopefully, the lesson Hollywood takes from The Avengers zeitgeist is the understanding that they have given people what they need in this bitter era. Audiences have gotten heroes they can and want to believe in.