This pop culture event (not phenomenon) has garnered a lot of attention and spawned some entertaining spoofs, but no one takes it too seriously. Of the recent ultra-wide release movies (more than 3000 theaters) – only Herbie Fully Loaded has done worse than this movie. Still, can you really call a 15 million dollar plus opening bad if the film’s entire budget was 30 million?
The movies also suffers from previous related airplane films that repeat similar experiences until fickle audiences lose interest and/or they can’t suck any more money out of your pockets, which leaves the whole experience empty. This constant recycling of clichés, genres, and stereotypes has grown tiresome. I believe there’s originality in Hollywood, but it resides in the smaller, independent films with more talented filmmakers. Hollywood, please leave filmmaking in the hands of real filmmakers as much as you can (I’m realistic) — not amateurs who listened to a bunch of fans that have never made a movie.
As for the all important Internet buzz, most user reviews I read don’t make any sense and/or involve personal issue unrelated to the work. The Blair Witch Project succeeded because of repeat business. Most audiences aren’t likely to see this one twice. Maybe I’ll make a thriller like Squatters in my House and see how it turns out.