The world is changing and movies are changing with them. TV is so dope today (I am looking at you, The Walking Dead) that it’s impossible to have kept Bond the way it was even ten years ago. Against such chicks as Salt and Alice (from Salt and the Resident Evil franchise respectively) old Bond looks cartoonish and idiotic. Just like the title character, the Bond film saga has no chance but to evolve if it wants to survive in the modern age. The fact that M, Bond and Albert Finney revert to making their own weapons out of objects they can fathom in the Skyfall estate testifies to the changing threats they have to face today. Bond is no longer 'a sexist misogynistic dinosaur, a relic from the cold war' – he will have to push his limits with these new cyber villains and clandestine, ‘invisible’ war tactics, and the best part of it is that we are eager to see him do it, again and again.
The Bond Brand: Watches, Cars And Tunes
No matter which year Bond it is, you can always count on a good song, because Bond is a brand, and perhaps should be to blame for the rampant product placement we see in movies today. In Skyfall the limited edition Omega watch is basically thrust in our face, long enough for it to seem like an actual commercial, but Heineken drinking Bond is a departure from the old format (what will the poor Martini people say?). The Aston Martin makes a grand entrance but only to be molested ruthlessly by machine guns and helicopters.
The music is spot on this time, full-on Adele, but full-on Bond as well, and goes beautifully well together with Thomas Newman's score, which is moody and atmospheric but finds time to incorporate Monty Norman's iconic theme. But the brand that really gets established in 2012 is Daniel Craig. He doesn’t just own Bond; he becomes Bond, making him the hottest spy commodity in theatres right now.
Verdict: Skyfall is perfect entertainment, but this time with a brain. It’s (almost) better than sex.