Cohen has two main sources of inspiration: a low cunning about what will puzzle, shock, offend, or outrage people and a live-comedy genius for taking his victims slowly, by degrees. In one sequence, Borat has wangled a gig singing the national anthem from the center ring of a rodeo. Before starting, he offers cheers for the current President Bush, which begin relatively innocuously and then head downward. When he sees that he can get away with, "I hope you kill every man, woman and child in Iraq, down to the lizards!" he sinks further, exulting, "May George W. Bush drink the blood of every man, woman and child in Iraq!" You can practically see Cohen thinking, Are they ready for this next one? Will this be too much?
Eventually he starts singing — the tune of "The Star-Spangled Banner" but the lyrics of the supposed Kazakh national anthem, which, boasting of the country's superior potassium, sounds like something by Tom Lehrer. And eventually the crowd begins to boo. It's theatrical genius: Cohen has devised a split-level act in which being hooked off the stage by his in-the-movie audience makes for success with his at-the-movie audience.
Cohen's shtick is almost entirely opportunistic; far too much has been made of the content of what Borat says and elicits from his victims. Most of the humor that doesn't derive from the tension of live encounters with unwitting participants is dialect humor about the simplicity and backwardness of immigrants, which was a staple of the vaudeville circuit. And the fact that the rodeo audience seems at first to go along with Borat's zany oratory doesn't tell you anything besides the fact that an audience hearing something so out of the ordinary will react slowly, because it's out of the ordinary and because there can be a certain inhibition among members of a relatively random group. Cohen thus makes possible some highly unusual sociological observation, but the comic substance resides solely in what he's saying and doing.
True, Cohen, an observant Jew, lampoons peasantly Old-World anti-Semitism in the carnivalesque "running of the Jew" in Kazakhstan and in Borat's fear of the Jewish-American owners of a bed-and-breakfast where he stays. (He remains wide awake in bed, clutching dollar bills to throw at his hosts so they won't harm him. When two cockroaches (released by the filmmakers) scurry under the door, he throws bills at the supposedly shape-shifting Jews and runs for his life.)
Thus, there's a strand of satire in Borat, but the majority of the set-ups, including the rodeo scene, which begins with Borat leading the organizer on to make homophobic remarks, and the dinner party at which Cohen pretends not to know how to use an indoor flush toilet, are not examples of it. Not even the infamous RV ride, in which three South Carolina frat boys get drunk and make moronic comments about "minorities" and women, is satiric. How could it be—Cohen didn't know what they were going to say until he got them to say it. Satire, by contrast, implies militant intention on the author's part. There may be a satirical purpose in Cohen's selection of clips, but that's pretty weak as satire goes because it doesn't permit enough distortion. (Dryden, for instance, doesn't let Shadwell speak for himself, however ill, in MacFlecknoe, because the target of his scorn would never have worked out a caustic, mock-heroic caprice featuring himself as the King of Nonsense's successor, "[m]ature in dullness from his tender years.")








Article comments
1 - Alan Dale
you have not said it in ways i thought you never could, bravo!!!!!!!!!!!!!!!!!!!!!!! your B.F.
2 - Al Barger
Hey, that's some outstanding writing, Mr Dale. I watched just one or two episodes of the series, but this definitely has me interested in seeing the feature film.
3 - Alan Dale
Lee Siegel alert: that top e-mail is, in truth, from the B.F. He's not a computer wiz and so he used my log-on without realizing that it would make it look as if I had attempted to comment on my own writing under a pseudonym. Sorry for any confusion.
4 - Alan Dale
Thank you, Mr. Barger for your comment. I'm thrilled that it has made you want to check the movie out. (Remember, though, I was quoting from the series as well as the movie.) SWC has turned me into a combination of St. Paul and Typhoid Mary--I want everyone to succumb, for their own good.
5 - Hobokamp
Now that was the most thoroughly in-depth review of SWC that I have ever seen! Bravo, well done. You really "get" what they were putting out there. What seems simple and sometimes bizarre on the surface unfolds nicely into a strangely insightful comment on society once you scratch the surface, right? Thanks for the great read-hope Amy, Paul and Stephen all get a chance to see it.
6 - Alan Dale
Thanks for the comment, Hobokamp. (Or is that spelled V-I-C-T-O-R-Y?) I totally agree that the show seems simple and bizarre on the surface, but reveals a totally coherent vision underneath. The only thing I would alter is that SWC strikes me as going deeper than social commentary. It dramatizes the lowest estimate of what we humans are, in ourselves. If you know how to send the review to the SWC, please do. Thanks again.
7 - Michael J. West
So if I found the TV show stale, clumsy, and unfunny--which I did--will the movie change my mind?
8 - Erin
What a pleasure to read this in-depth analysis of my favorite show. To those who find it stale & unfunny - you haven't watched it enough. Amy Sedaris does deserve a nomination for Best Actress.
Mr. Dale, I would love to see your review of my favorite audiobook, "Wigfield."
9 - Alan Dale
Dear Michael, I doubt the movie will change your mind. No accounting for taste! Thanks for writing.
10 - Alan Dale
Hey Erin, Thanks for the comment. It's hard for those of us on the other side of the SWC mirror to realize that some people might not like what they see. I have the disease and I don't want the cure! I doubt that further viewing will contaminate someone as resistant as Michael seems to be, however. I'll have to check Wigfield out.