Mad Men: From the Dark Side to the Wild Side - Page 3

Part of: Mad Men Confidential

I’ve encountered this situation on a number of occasions. On the agency side, I’ve had requests to replace account people on the business, demands that creative people never show up again and suggestions that our CFO was not welcome in fee discussion meetings. There are always bruised egos and agency management has to decide what to do with the persona non grata employees. Most of the time they stay at the agency and are reassigned to other accounts. Sometimes they have to be terminated. When I was a client running a division of Brown Forman, I was put in the uncomfortable position of asking our agency to remove a creative team from our business. The team never connected with great work and were often insulting and demeaning of our brand teams. It was an untenable situation. They were removed and subsequently fired from the agency. To this day I still feel badly about that.

It’s not likely that Peggy will be fired, but now she is not the lead creative on Mohawk or Heinz. She can’t be happy about that.

Bert Cooper's simple yet profound admonition to Don brilliantly sums up the situation at SCDP. He tells Don that he has been on "Love Leave". It's clear to everyone that Don has to get back to being Don. Hopefully it will be clear to Don in the next episode.

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Article Author: Hank Wasiak


Hank Wasiak is a communications industry leader and co-founder of the creative hot shop, The Concept Farm. Hank is a best selling author, teacher, motivational speaker and three time Emmy award winning television host. Hank and Dr. …

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