Interestingly, Don’s observation about only showing one campaign was the subject of much discussion in the ‘60s. Today it is standard practice to show the client alternative campaigns. Back in the early days of the creative revolution many agencies believed in only showing one campaign. In 1970 when I joined DDB a number of the creative teams I worked with had this point of view. This attitude set a higher standard for everyone on the account and made for some interesting client meetings. We had no choice but to become very adept at “pitching the hell out of our idea”.
On a lighter side, Betty decides to she her pounds with Weight Watchers which has a special NYC history. Weight Watchers was conceived in 1961 by a woman in Queens, NY and held its first public group meeting as a corporation in 1963. Betty was definitely an early adopter. Ironically the company was sold to one of SCDP’s clients, Heinz, in 1978.
Hope things lighten and brighten up next episode.