- singer will report from several sports events for TNT, including the NBA playoffs, NASCAR races and the PGA championship. For TBS, he'll appear at major league baseball games and Big 12 and Pac-10 college football games.
"We are excited at what this unique marriage between the world of sports and entertainment can bring to our high-profile sports properties," Mike Pearl, executive producer for Turner Sports, said Tuesday. "Justin's interest and enthusiasm not only in the NBA, but in all sports should help provide our broadcasts with a new, fresh approach."
The 22-year-old pop star has played in the celebrity basketball game during the NBA All-Star Weekend the past two years. Last year, he hit a long-range jumper over fellow TNT analyst Kenny Smith, who won two championships with the Houston Rockets. [AP]
He'll remember that for a while. Actually, this is a great PR move on his part, bringing him in contact with millions of male sports fans who wouldn't otherwise give him the time of day.