The newly svelte Peter Jackson's remake of King Kong, his first film since the brobdingagian Lord of the Rings trilogy, is now within sniffing distance (if you are downwind), with worldwide release due December 14, 2005.
Like Rings, shot in his native New Zealand and co-written by Jackson, Fran Walsh and Philippa Boyens, this latest iteration of the overgrown amorous ape adventure stars Naomi Watts, Jack Black, and best actor Oscar winner Adrien Brody, a juxtapositioning of names with the power to induce vertigo in the cinematically sensitive.
But an assortment as eclectic as the film's trio of stars has been brought together for the inevitable corporate "partnerships," announced this week:
-Beginning in October, Kellogg's will offer King Kong packaging on 18 million units of breakfast cereal available in 24,000 retail locations nationwide. The packages will include 18 oz. "Collector's Packs" of Kellogg's Corn Flakes as well as Kong-emblazoned 15 oz. boxes of Apple Jacks and Corn Pops. All of the special packages will contain an offer for a free King Kong t-shirt. Kellogg's will be "executing additional promotions" in international territories.
- The Nestle campaign, which also kicks off in October, will include King Kong" packaging graphics featured on more than 10 million units of the company's top-selling candy bars including Nestle Crunch, Butterfinger and Baby Ruth. Nestle's King bars will feature an "instant-win sweepstakes," while the company's Beast bars will be promoted as King Kong Limited Edition Bars during the campaign.
- As part of its previously announced global strategic alliance with NBC Universal, Volkswagen continues its King Kong campaign in September at the auto industry's premiere event, the upcoming IAA International Motor Show in Frankfurt. During the exhibition, which runs September 15-25, Volkswagen plans an impressive King Kong presence, including presentations of the trailer and behind-the-scenes production footage for the expected one million show visitors.
Volkswagen's worldwide King Kong promotions will expand in November with television, print, outdoor and online campaigns as well as in-store displays at Volkswagen dealerships, sweepstakes and giveaways.
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Article comments
1 - Matt Paprocki
As pumped as I am for this remake, the best thing to come of this is the restored print they've been working on for YEARS finally making it to DVD. My Criterion laserdisc is going to be out of date. Scary. Unfortunately, that long lost spider scene in the pit has never been found.
Oh, and don't forget www.kongisking.net
Great site, all behind the scenes stuff. Icredible way to see a movie be made if you've been following.
2 - Eric Olsen
very cool Matt, the behind the scenes video reports ar also at the VW site ("partners," you know?) linked above