Only recently, Apple has given up its fight against blogs like Apple Insider. Apple claims that the blogs revealed trade secrets and Apple wanted to know who their confidential sources were. Apple prides itself on its rebel image but Steve Jobs doesn’t like to lose control. It appeared that Apple would prevail but in the end they gave up the appeal process which allows internet journalists to have similar rights to a regular journalist. Electronic Frontier Foundation defended the rights of bloggers, as well.
Think Secret, whose fight with Apple is unresolved, reported that Apple may soon offer movie rentals through iTunes. Steve Jobs is expected to announce this at Apple's Worldwide Developers Conference on August 7th. Apple is thought to have deals with several major studios including; Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros. It is unknown exactly what content will be offered or what deals will be announced.
This is still a win for the studios because they had been fighting Apple’s push for user download and ownership. It is thought that the movies will have some manner of code that restricts the number of playbacks or the time period that the movie can be viewed.
Even though I’m sure everyone involved will make a ton of money from the deal, it is somewhat of a loss for Apple and I think the users. It will be interesting to see how this affects subscriptions services or NetFilx’s future bid into online movie rentals.
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