Will Smith’s Hitch is a racist, homophobic, by the numbers, boring romantic comedy filled with blatant product placements.
The racism and homophobia in Hitch are subtle but still present and represent the core of the film as well providing for several of the film’s sight gags. The hook of the film is Hitch, a cool black guy, teaches men, normally dorky white guys, how to get attractive women.
Every single white guy who has more than two lines in the film is a dork, loser or somehow incapable of being cool, even for a moment. Without Will Smith’s help they are pathetic creatures that will never find love. Every single white character is flawed and incapable of finding happiness, unless of course they’re eye-candy brought in for convenient happy endings.
Kevin James plays an over-weight accountant in love with a beautiful heiress, who really isn’t so much a drawn out character as she is an object. He is of course a dork. The attractive best friend of Will Smith’s love interest is a white woman who can’t find love. At one point a one-line white woman stands up and says, “I haven’t been laid in over a year.”
Bottom line on the racial politics of this film: white people are losers who don’t know what is going on and are helpless without cool black people to tell them what to do.
Homosexuals are treated so stereotypically in this film. Even though Hitch is based in New York all the gays they run into are flaming queens. As someone who is not a flaming queen I am really sick of this.
Lastly the product placements in this film are so blatant they’re laughable: Google, Ellis Island, SeaDoo, Mini-Cooper several New York restaurants and when the film had already taken money from allergy medicine Benadryl they named a character Allegra, after the allergy medicine.
Hitch is a predictable romantic comedy. It has some good dialogue in parts and if you like this type of tripe you will probably like this movie.