Many will point out the Blu-ray capabilities of the PlayStation 3 as the deciding factor, yet statistics showed over half of PlayStation 3 owners didn’t even know it played them. If 60% of users don’t know about the feature, 60% of them aren’t buying or watching the discs. That’s a lot of missed opportunity.
The real reason seems slightly more complex, and it’s hard to pin it on one factor. Studio support is definitely a sticking point. Disney loaded the format with familiar faces, and did an amazing job in making its discs look as good as they could. These are always demo discs in every store.
Advertising was stronger, as every Tuesday release was granted a TV spot alongside the DVD. The spattering of HD DVD ads didn’t do much to boost consumer knowledge. Higher priced discs, including the baffling combo discs who were aimed at approximately no one, were a disadvantage as well for HD DVD. Everyone who got a great deal on a player at $100 were probably stunned when they had to spend $30 on a movie for the thing.
Mistakes were made, but we’re living in a Blu world. If you’ve waited this out, it may be beneficial to hang on for a little longer until Profile 2.0 Blu-ray players hit or else you could be purchasing a gimped player unable to access upcoming online features. If you’re a die-hard for HD DVD, prepare the wallet for the clearance sales.