As I posted before, May is a big month for the television industry. And the biggest consideration for all those involved in the industry is the influence of new media. CNN considers this to be a very big consideration. CNN is pitching its online strengths to advertisers this year. This includes CNN’s capabilities in the online, wireless and mobile markets as both stand alone platforms and in connection to their cable network.
"The 'now' consumer is accessing content at home, at work, at the mall, during their commute — on every device imaginable," said Greg D'Alba, COO of CNN ad sales and marketing. "Advertising packages that succeed in combining those distribution outlets to maximize the client's exposure and reach the consumer on multiple touch points are the ones that will succeed."
Like several networks, CNN has ad supported streaming video online but unlike a lot of the other networks CNN wants to push the short, portable nature of its services. The nature of news content works well on these platforms because it is usually not long and is not dependent on high quality video for it to be appreciated. Currently CNN is doing very well in this area.
Each month, more than 24 million unique visitors to CNN.com access more than 32 million video streams and 3.2 million podcasts. More than 62 million monthly page views come via wireless or mobile devices.Source: Clickz
CNN is not the only network to be pushing its streaming video, wireless, podcasting,
VOD, or digital-only special features. All the networks and several cable channels are considering all of their platforms when purchasing new shows and making advertising deals this year.
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