According to many reports, the DVD of Brokeback Mountain sold over 1.4 million copies Tuesday, April 4th (its opening day). This, despite predictions that Americans wouldn’t want to own it, and despite protests, threatened boycotts, and harassment of Wal-Mart and other major retailers.
The American Family Association (AFA) began flooding major retailers with complaints in advance of Tuesday’s roll out of the DVD. By trying to clog the phone lines of major chains such as Wal-Mart, the AFA attempted to give them the impression that the entire country was up in arms and outraged that anyone would think of “selling such filth!”
The spokesman who appeared on CNN even admitted that he hadn’t seen the movie or DVD.
Wal-Mart, it’s said, was targeted in particular because the Chronicles of Narnia came out the same day and the chain decided on posters of Brokeback Mountain instead. The AFA implies Wal-Mart had caved to a "homosexual agenda" with posters of Brokeback Mountain at their front doors and that it exposes young children to what they think is obscene (the poster of the movie is the same one already seen everywhere and on the covers of the DVDs).
Wal-mart seems to be taking the stand of ignoring them, and well they should; after all, the AFA is the same group that tried to get Christians to boycott Disney, of all companies, for holding sold-out “gay days” at their theme parks in an effort to make gay couples feel more welcome. Additionally, the AFA doesn’t like that Disney doesn’t discriminate in hiring.
The AFA has, and still is, attempting to get Christians to boycott Ford Motor Company for advertising in gay-related news magazines such as The Advocate and other “non-porn” publications. They have also attempted a boycott of Kraft Foods because they sponsored the 2006 Gay Games in Chicago.
In each case, the companies involved shrugged off these threats and have claimed the boycotts had almost negligible effects on their bottom lines.
This, in my opinion, is just another case of the Christian Right attempting to tell adults what they are allowed to think, do, and buy. If you haven’t yet, I recommend you pick up a copy of Brokeback Mountain either online, by clicking one of the icons below, or heading right out to Wal-mart to see if we can outbuy “Chronicles.”
But of course that’s only my opinion
PS. click --HERE--, to go to my review of the BROKEBACK MOUNTAIN DVD. Thanks, and enjoy.