I know I'm no marketing genius. Not only do I not play one on TV, I've never been in the marketing business. However, I am a consumer and I'm an observer. I know what catches my attention and what just bores me. In my last "Word from Our Sponsor" entry, I talked about the GEICO gecko, which I think is the best television commercial campaign on the tube these days. Even before the gecko takeover, GEICO has been eye-catching and creative in its commercials. Part of the latest success is tying in the gecko with GEICO. Now, perhaps a lot of folks can't help but to think GEICO when they see a small lizard. That's success in company recognition due to advertising.
Another ad campaign I think is in the same sort of campy zany vein as the gecko — the Sprint commercials. I'm not sure why they've backed off the Sprint Dude in the Trench Coat. I always found those ads humorous, clever and I didn't even have to see the Sprint Dude to connect him with their product. I know his voice and recognize it immediately. They should bring him back. I think he's recognizable as the spokesman (so to speak) for the product and the ads are catchy. The company claims he's on hiatus, but I think the Sprint/Nextel merger offed him. Bring him BACK!
Looking at two of their latest commercials, one just bugs me (not a good thing for Sprint) and one I'm lovin' — I pause to pay attention each time it airs. The one that I find "eh" to "annoying" if I see it too much is the ventriloquist commercial. It was okay the first time I saw it, but I'm over and done with it. It's most certainly not what I expect of the creative marketing folks at Sprint. It connects with the product okay, but just doesn't snag me in at all.