Fast-forward 20 years to the announcement that Transformers is going to be made into a live action movie. Blogging and forum frenzy ensues, with the entire online community up in arms about the whos, whats, and wheres of this new adventure. Bay, who was initially slammed after being chosen as director, has a rare advantage over others in this arena.
After his Pearl Harbor “success” in building relationships with the Pentagon, Bay can order F-16s and tanks on the cheap and easy from the government like many of us can order fries and a milkshake. Add the not-so-clever product placement, which as a marketing ploy was a staple of the original series, including Chevys and game consoles, and you have yourself the basic frame of a modern day action flick.
With the addition of brain-shaking CGI courtesy of Industrial Light and Magic and a slapped-together script that takes on one of the most sought-after remakes in history, and you have yourself one hell of a blockbuster.
Beyond the trend of big name Hollywood blowouts of explosions and battles in Anytown, USA, Transformers has a special place in the hearts of many of us who looked up to Optimus Prime, the primordial leader of all Autobot kind, as children. We expected the live action to be a true modern adaptation to our childhood memories and from the looks of it, through the throngs of marketing and all, it has been bone-crushingly delivered.
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