Every once in a while something comes along that dramatically changes the way we blog – add TypePad to that list.
You gotta give the team at Six Apart credit. They don’t just make great tools, they make them at the right time in the right place. The web is undergoing a proliferation of weblogs, and weblog publishing tools to match. TypePad provides the flexibility and power of their last successful offering, Movable Type and makes it as easy as pie.
For a small monthly fee you can have a weblog just as powerful as the widest read and respected bloggers on the internet, with a great support community and oodles of features.
Often the beginner weblog publisher can find it difficult to understand the all the details of web page publishing: coding a layout, text formatting and the like can be intimidating. Unless you’re a web designer, you’re often in the dark.
The great thing about TypePad is that it not only lets you create a snazzy design (with a smart drag and drop feature) with lots of neat little widgets you can add to your page, but encourages you to explore some of the more intermediate aspects of designing your page. It’s not just weblog software, it’s a learning tool!
So the question remains, how will TypePad dramatically change the way we blog as I first claimed. It’s going to bring people to blogging that never would have given it a second look before and make them matter in the public discourse. Most importantly, what it’s going to do is accelerate what weblogs have been doing all along: widening the definition of “we”.