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TV Review: The Apprentice Returns, And So Does The Donald

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Perhaps one doesn’t watch enough television, but one almost missed the premiere of the new season of Donald Trump’s Apprentice. Were it not for Wal-Mart’s in-store television network, one might have been hunting torrent sites and the ilk to sample the wares of the latest crop of corporate climbers, many of whom, if past seasons are any guide, would barely last in the halls of corporate America. Then again, were one to apply Peter’s Principle, they might end up as successful vice presidents.

The new season has moved to Monday, and goes up against Fox’s “24”, ergo a DVR is essential for fans of both. Given the repetitive nature of “24” (Previously on…), that show is next on the line-up while we bear The Apprentice in near-real time.

This season features contestants that are apparently international, although there’s not much discernible variety apart from ‘the Russian’ and a couple more ‘diversity candidates,’ as goes the phrase. The structure, at least in this episode was the same as before – two teams, “Gold Rush” and “Synergy” go head to head on a task that is little more than a fifteen minute advertisement for the product du jour, in this case, a Sam’s Club Preferred Membership, which perhaps explains the Wal-Mart in-store advertising.

Neither team spent much effort on segmentation analysis or lead generation, preferring to go for straight in-store teasers and give-aways to induce existing customers to upgrade their membership. Well, one of the teams did explore lead generation, although the sum total of this involved a single call to a restaurant during the dinner rush asking if they were interested in the product offer. Fat chance!

The highlight of the evening was the scheming and plotting within the losing team after the results, and the resultant sniping in the boardroom. The Donald seems to have no love lost for people who interrupt his tirades, as the contesants would have known had they bothered to watch prior seasons (why didn’t they?), thus, a more likely candidate was spared to excise another, who deserved expulsion perhaps equally, if not more. The episode wrapped up with the promise of further fireworks in coming weeks, although it’s too early to tell who might survive the numerous shake-outs, screw-ups, dysfunctional tasks and who will trump the rest in this season of The Apprentice.

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  • http://www.rodneywelch.blogspot.com/ Rodney Welch

    I was sooooo hoping Trump would nail Mensa-Boy’s nuts to the wall. instead, that Summer girl who couldn’t keep her fool mouth shut took the bullet for him. Well, maybe next week. I really want to see Tarek sent home. Allie grew up locally (in Columbia, SC) and her parents still live here, so she’s my early favorite.

  • John

    I was knocked out of being selected for the show right at the end because I was too articulate. I’m the real deal, not some bombshell bimbo. Lucky is the company that hires me. As the old TV show put it, “I’m moving on up.”

  • Susan

    John,

    You’re a moron, that’s why you weren’t selected. I happen to be a “bombshell.” The doors that my stunning looks open would make your mouth water. The fact that you have no assests except for your mouth is just too bad for you. I’m not “moving on up.” I’m writing “From the Top” and enjoying every minute of it.

  • http://childoftv.blogspot.com Brent

    Was it just me or did Summer seem to enter the boardroom showing more than an appropriate amount of cleavage? Tarek had no plan and should have been bounced. That “gift bag” give away (with no giftsin the bag) was incredibly stupid – the bag should have had stuff in it and been a reward for signing up or at the very least an incentive for signing up – and bringing Lenny and Lee into the boardroom made no sense. By the way, Summer was right about not calling restaurants during the dinner rush, but what was to keep her from calling before or after – besides the fact that Tarek hadn’t given her a hook to hang her sales pitch on.

  • Rodney Welch

    I didn’t notice the cleavage until she was angrily jiggling her way out of the boardroom. Personally, I think a sturdy duffel bag by itself is not a terrible giveaway; you can put books in it and stuff. Tarek has a lot of patching up to do with Leni and Lee, although I look forward to the day they pitch him overboard.

    Am I the only one who thought Lee looked an awful lot like Andy from a couple seasons back, the one who made the poorly designed Pepsi can?

  • nugget

    The Russian is funny but he won’t last. Doesn’t he make enough money in the mob?

  • John

    Susan, Get a life! I think you need some glasses to see better “from the top.” You’ll realize that there are many floors above you, including the one I’m on.