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TV Review: Celebrity Apprentice – La Toya Brings the Hair, but Star Brings the Dare

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Heloise blogs the Celebrity Apprentice at Blogcritics for the first time.  I have never missed an episode or a season of Celebrity Apprentice or The ApprenticeCelebrity Apprentice is quickly becoming one of my favorite reality TV guilty pleasures. It grows on you sort of like the Donald’s hair, a little sideways over the top but fluffy on the sides. 

Celebrity Apprentice is in many ways pure fluff with a twist. The celebs raise money for their favorite charities and Donald Trump does not have to shell out a salary. He began Celebrity Apprentice a few seasons ago when he realized he could do himself and charities some good at the same time. My all-time favorite one featured the duel in the sun between Joan Rivers and Annie Duke. I mean who in their right TV mind missed that season? Or how about the one that helped launch, he wouldn’t agree, the career of Piers Morgan? The Piers and Omarosa bitter feud was one for the blogs.

That black woman gave Piers the jitters. He remained jumpy the whole season and she stayed frisky and just last year teamed up with the Donald for a reality show. But it is Piers who played his trump card when he filled Larry King’s shoes. Now, some wonder if his credentials are cool enough. That season was full of fire and this season promises to create some strange bedfellows of its own with a lineup of heavy hitters on both sides of the competition. Will it heat up the ratings for NBC’s sluggish primetime lineup? 

Sunday night’s “Pepperoni Profit” hasTrump, as usual, pit the men against the women. The two teams retire to their respective suites to pick a project manager. The women chose Star as project manager and A.S.A.P. as their team moniker but La Toya gets a little tongue-tied when she tries to elaborate on the acronym: artists, singers, authors, and professionals. The men chose Richard Hatch for project manager and  “backbone” for team title.

During the unveiling of the team names Mr. Trump also gives out the first task: run a pizza parlor from either the theater district in NYC or from the university area. The girls chose the theater district and head to the restaurant where they will learn to prepare, knead dough, and cook enough pizzas to get them through the allotted time frame. The men had the exact same task except at a different location.

Since I am an aficionado and all around seer when it comes to meltdowns and premature boots I had to size up the competition of Celebrity Apprentice just as they were about to size up each other. Immediately I see Richard Hatch in the first board room meeting where he will face the boot.  And I was right. That meant I was also predicting the men would lose this task and chose Hatch as manager.

On the women’s team it was clear that there were mounting tensions between Lisa Rinna, Star Jones and La Toya Jackson. Lisa kept rolling her eyes and pursing up her collagen-filled lips at these two strong women and you can see they won’t have any of it.  Expect fireworks next week as A.S.A.P. plans to push Lisa into project manager so that she can end up in the boardroom.

Backbone had its own share of bad vibrations. Strategy seemed to be lacking in the men’s team or they simply were not motivated to work for Richard. I mean where were the rolodex calls and the big cash infusion from friends? It never materialized and Backbone went down with a thud. The girls were giddy upon winning. That was the really good news. But the bad news was that since a large order to the NYFD was not delivered on time they forefeited some $35,000 added to the pot by the pizza company. It would not go to Star’s charity for heart disease.  However, all was not lost and the extra $35,000 went to the “star” of the women’s team Nikki Taylor who cooked all those pizza pies for her winning team.  And the women won big.

Meanwhile back at the boardroom: Richard Hatch lied at panel–end result David becomes the team scapegoat.  Richard suffered from selective memory lapses when he said that he never pushed or touched David Cassidy who is shorter and of smaller stature than the other men. I watched the 2-hour episode and yes, Richard did push David. There seemed to be a little boardroom bullying as well as team antics which left David out of the loop and out of control.  In front of Donald and his kids Richard presented his strong arguments. He was wrong but he’s strong and talked his way out of getting fired. 

As usual the losing team PM has to return with two others to be fired as expected Richard brings David Cassidy and Jose Conseco back.  It got personal. Jose was also not a fan of Richard–but showed passion so Trump kept Jose and Richard and fired David Cassidy. But before the firing Cassidy got called out  by Trump for saying that he had been bullied by Hatch! David looked to his left at Jose for support but Trump didn’t like that either, the end was near. Donald always sews his firings with some sweet words. So he reminded David how much he admired his work and what a big star he was. But no consolation he was the first fired from Celebrity Apprentice.

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About Heloise

  • Jemimah

    AFTER WATCHING THE 2011SEASON, I DREW A CONCLUSION THAT TRUMP

    AND HIS CHILDREN ESPECIALLY THE SON, HAVE A CANCER CALLED RACISM.

    IT WAS SO CLEAR THAT HALLY HAD MUCH MORE CAPABILITIES OVER BRAD,

    BUT MR. RACOST PLAYED THE FIRED CARD AND CHOSE BRAD OVER HALLY.

    WELL, THE GOOD THING IS HLLY STILL REMAINS THE BEST CANDIDATE AND

    TRUMP MADE A FOOL OF HIMSELF. HE HAS LOST THE RESPECT OF

    MILLIONS OF PEOPLE. I PRAY GOD LIFTS HALLY ABOVE TRUMP AND HELP

    HER IN HER PURSUIT.