Backbone goes gay, and the girls of ASAP play it safe on tonight’s task for The Celebrity Apprentice. The teams had to create an emotionally connecting 30-second commerical for ACN’s video phone. Who won and why?
Lil Jon was the project manager for Backbone and Nene Leaks the PM for the women’s team A.S.A.P. Each team met with the CEO of ACN. It was made clear that the commercial should be about family and connection. Nene was great at delegating the tasks and tasked Marlee Matlin to star in the commerical. The women chose to connect a daughter who had just arrived in Paris to phone home to her parents. Dionne played host family for a young girl. Marlee signed a heartfelt hello to her daughter on video phone–simple, emotional, to the point and well executed.
Backbone with Lil Jon at the helm went for racy, comedic and potentially viral video impact. It was hush-hush on their plans when Ivanka came to check. Jose Canseco along with an actor played a gay, engaged couple. Richard Hatch (speaking as a gay man) gave pointers to the commercial. But it was Lil Jon’s creativity and all chips on black in Vegas, as he put it. His team went for broke and racy. It paid off with a close win of 53% to 47% for ASAP. I think Nene saw it coming because she started crying for no reason.
But after the win for Backbone was announced the nails came out on the chalkboard room. And Dionne was going down for two reasons: she went back to her hotel room early cause she felt like it and was never easy to work with. Dionne the respected diva goaded Donald Trump “fire me!” He said that no one gets away with that so he complied and Dionne was sent home.