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The Rockologist Used To Be A “Rapologist” They Called The Shockmaster

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I got into rap music completely by accident. But the weirdest thing about it is, the experience ended up being pretty good to me.

You see, back in the eighties, in one of those weird turns of fate, I ended up managing a record store in Tacoma, Washington called Penny Lane Records. Penny Lane actually proved to be a bit of a goldmine too — located right next to two military bases (McChord AFB and Ft. Lewis). The thing about this was that every other Friday when the G.I.s got paid, Penny Lane was a sea of green (as in uniforms and money).

Man, did these guys like to spend their money on the jams.

As for me, as a twenty-something, long-haired white guy reared on my own version of the "jams" (mostly by seventies rock bands like Deep Purple and Uriah Heep), I found myself having to adapt rather quickly to the then new world of funkateers like Cameo and Parliament-Funkadelic. Suddenly, I found myself catering to the needs of a lot of young black guys transplanted to Tacoma from towns like New York, Philly, and D.C.

Okay, fine. So be it.

Being the young, hungry guy dying to make it in the music biz I was at the time, I was all too ready to meet the challenge, too. In yet another one of those odd twists of fate, it just so happens that right at about the same time the whole rap thing was just beginning to explode. And at the time — as hard as this may be to believe now — there was virtually nowhere in the Northwest to buy 12" singles by the likes of Grandmaster Flash, Kurtis Blow, and Trouble Funk.

So, being the enterprising and hungry sort of guy I was back then, I did a quick scan of the ads in Billboard Magazine, and discovered sources to import these records. Before long, Penny Lane Records became a destination point for rap music in the Northwest. But this was only the beginning…

Recognizing what was happening, Seattle's music magazine The Rocket soon approached me to cover the phenomenon for the magazine. At about the same time, Tommy Boy Records artist Whiz Kid ended up in Tacoma as his military wife Betty got transferred to McChord. Whiz Kid's 12" single "Play That Beat Mr. DJ" is still recognized today as one of the earliest, pioneering examples of scratching. The now deceased hip-hop pioneer and I also became fast friends.

Meanwhile, up in Seattle's largely black Rainier Valley district, the owner of the neighborhood record store there — Music Menu — had taken notice of my success at Penny Lane, and made me an offer I couldn't refuse to take over his business. Which is where I first met the artist the world would come to know as Sir Mix-A-Lot.

At the time, Mix-A-Lot was just one of any number of aspiring rappers in the neighborhood looking for a break from the by now known to be connected guy at the local record store. I have one particularly fond memory of Mix giving me a tape — which I later listened to in my car on the drive home from work — where he called me out by name. So, I eventually wrote about him in The Rocket.

At about the same time, a local DJ named Nasty Nes began playing Mix-A-Lot on his radio show, K-FOX's Fresh Tracks. Eventually, Nes and a local promoter named Ed Locke would form the indie label Nastymix Records and release Sir Mix-A-Lot's records.

When the local college station KCMU (now KEXP) asked me to host my own rap radio show, Nes and I — despite being good friends at this time — soon found ourselves as competitors. This is where I became the "Shockmaster" Glen Boyd. And although there is far more to this story than I have the time or space to go into here, we would soon find ourselves teaming up to host KCMU's pioneering hip hop show Rap Attack.

ShockMasterGlenNesAnd that is how your Rockologist became the "Shockmaster" for a brief time in the eighties.

This ended up changing my life in more ways than I can begin to recount. I also ended up going to work full time for Nastymix, promoting records by Mix-A-Lot and other rap artists like Rodney O and Joe Cooley. I was name-checked on records by everyone from Public Enemy to 3rd Bass, and I even ended up in one of Mix-A-Lot's videos. That's me in the video below for Mix's song "Beepers," playing the part of the Joker:

"Walk into a party, looking like Joker.."

It was one hell of a time.

When Mix-A-Lot left Nastymix to join Rick Rubin's American Recordings, I also went along for that ride. I even accompanied Mix to the American Music Awards, where he won Best Rap Song that year for "Baby Got Back."

Last summer, Nes and I got back together for a reunion on KEXP's rap show, which is now hosted by DJ B-Mello.


KEXP-1-Glen--Nes

It was a great, if somewhat bittersweet reunion.

Anyway, another time that seems like a lifetime ago. Obviously, your friendly neighborhood Rockologist is a long ways from his days as the "Shockmaster" of hip-hop radio and journalism in Seattle. And I'd still like a word with the WCW pro-wrestler who stole my handle, and tarnished my good name as a jobber.

But I've still got my memories.

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About Glen Boyd

Glen Boyd is the author of Neil Young FAQ, released in May 2012 by Backbeat Books/Hal Leonard Publishing. He is a former BC Music Editor and current contributor, whose work has also appeared in SPIN, The Rocket, The Source and other publications. You can read more of Glen's work at The Rockologist, and at the official Neil Young FAQ site. Follow Glen on Twitter and on Facebook.
  • Rapologist

    Sounds like some white guy just stole from that guy from 1994 named Robert Jr. James McClendon, who wrote the first book on Rap for Black people and the tape “Rapologist Speaks ’94” to put his people back on track with Rap Music. But seems like mainstream went as far as stealing the brother’s title with this crap.

  • Renee

    Oh my goodness, I’ve been racking my brain for YEARS & even driven by the old location of Penny Lane trying to remember the name – no luck as it’s no longer there – unless I overlooked it. I now live in eastern WA, but visit and/or work in the Olympia area every year. Every now & then I’ll catch myself reminiscing about my college years and going into your store after every work-study check! Oh man, I wanted all the rap albums hah. To this day I’ve never been to a better music store. Penny Lane will always hold a special spot in my heart. How nice to finally figure it out & not only that but come across it through you, the old owner! Thanks for all the money you took from me haha & I still have every cassette/CD I bought from you. Take care!