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The Reggie Bush Saga

The bestowing of honors is at best a tricky proposition. From the early Romans to the Downtown Athletic Club, the same issue creeps in; can the recipient represent the award and those who have their names linked with it.

Reggie Bush reignited the debate after reports surfaced of tapes implicating Bush in a gifts scandal. The rule is simple by NCAA standards. No player can accept gifts while a student athlete. Yet, it seems the simple rules are most often violated.

The Heisman Trophy goes to the most popular player among the voters rather than the best player in all of college football. Traditionally those winning the Heisman have not fared well at the next level but winning it assures a player and his school of tremendous marketing opportunities. USC coveted the award for Bush as much as Bush sought to receive it.

Bush is a good professional football player. It is likely, barring injury, he will be great prior to his retirement, but his actions could cost USC. Theoretically, the university can be stripped of its National Titles but that is not going to occur. As the only college on the West Coast with a monster reputation USC is the fair-haired lad among NCAA brass.

What about Bush? Little can be done to affect him now except exposing his deceitfulness since he has denied the gifts allegations since the first report surface some time ago. Dullards contend Bush doesn’t care because he’s getting paid. The problem is how advertisers look at someone caught out as a cheater and liar. The mood is souring over athletes being given preferential treatment and everyday another writer or public figure takes a swipe at professional sports. Advertisers do not like negative images.

Finally, and most importantly, we are left with Reggie Bush. As an athlete and performer, he is gifted physically. As a man, or role model for a young boy aspiring to athletic greatness, Bush is on the bubble. Receiving the Heisman was great but at what cost.

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  • Jimmy Chan

    I find it amusing that players who break NCAA rules immediately have their character questioned. The NCAA is not government legal institution in charge of criminal activity. It’s not the FBI or your local police. The NCAA rules and regulations are about collegiate athletics, NOT ethical or moral values. And it’s naive to get the two confused.

    Whether it’s selling your home made knit beanies (see Ian Johnson), or having a friend help you with some rent money when you’re broke, or having an agent (who just happens to be a friend) take you out to dinner, not all NCAA rules broken concern the actual integrity of the game as far as competition and fair play – or whether you’re a good person. It wasn’t as if Reggie cheated by taking steroids or paying the referees off under the table which would have appealed to our sense of morals. He and so many other college athletes did what many of us out here in the real world we do. Someone offers you a good deal, some cash, a financial opportunity, you take it. Is there a legal crime committed? Is anyone being exploited or harmed? Is there a victim in this? Does a college athlete accepting gifts and cash make them a felon? Imagine you work in an office where company policy allows only 20 printed sheets per employee and you print 25 – and before you know it the entire country thinks you belong in jail. This is all it is folks – someone’s idea of what should be a rule.

    The fact that so many Americans see it this way suggests the extreme nature of how people have bought into the NCAA as a righteous institution concerned for the welfare of society and that all their rules are handed down from a higher power. When in fact, many of the NCAA’s own polices and rules are suspect when measured up to morals and the well being of our society. And while the relationship between the NCAA, the colleges and student athletes is one of mutual benefit, there’s only one of the three where a case can be made as far as who is being exploited.

  • http://www.fumbled.org College Football Blog

    On Wednesday Yahoo Sports released stunning information that they acquired about New Orleans Reggie Bush. Yahoo and an investor in a failed sports marketing agency teamed up against Reggie Bush and are working together to confirm the New Orleans Saints’ running back received cash and gifts while playing for Southern California, Yahoo.com reported. The 2004 BCS Game may have a new champion. Forfeit is likely result.

    Has anyone ever Fumbled an Entire National Championship Game? Should USC be forced to forfeit? Is this fair to the other USC players, coaches and staff?