The way the web is headed, it's going to allow people to evolve quite different lifestyles — not, as you might guess, based around doing more MySpace or YouTube, but in your choice of career or the choice to have no career.
A number of sites are stealthily building a presence based on the simple insight that giving users an opportunity to make a buck or two is the next step in the sharing, cooperative world of Web 2.0.
In the not too distant future, how you earn your money could be determined by word-of-mouth. The way you talk and what you talk about could be giving you new earning options. Word of mouth is the latest part of human behaviour to have a price put on it.
Okay, we're not there yet. But think about it — your life as a fee farmer, a bit like the farmers of old, growing a little bit of this and that, selling some on… recommending this record or band, putting in a word about a new job. Everyday life as an earner.
Web 2.0 has the potential to automate the business of serial network building, that much we know. But ocassionally we get a peep into the potential to transform the way people live.
A couple of weeks back I wrote on the UK-based Jobneter that allows people to cash in on knowing the right person for a job — i.e. monetising word-of-mouth.
BurnLounge is a different twist on the monetisation of everyday life. With BurnLounge you can earn money by recommending records. Now it’s not quite as savage as earning a royalty on recommending what your mother should buy to stay hip.
On BurnLounge you set up shop. With a BurnLounge account you are effectively a referrer who helps bands of your choice to retail.
Why is it an important innovation? Looking at the issue from my own perspective, I see old creative jobs losing their power. I’ve posted in the past about the trend in journalism for newspapers to pay lower and lower fees (I should have added their tendency to arbitrarily reduce fees).
As companies like BurnLounge continue to launch "People's Web 2.0" projects, the possibility grows for users to nurture a new lifestyle, based around old skills — spotting trends and writing about them (which has always been a way of recommending).
It may seem that BurnLounge is just a twist on the Amazon affiliate program but it is a brilliant twist on it because effectively this type of project could replace Amazon. Amazon has begun using blogs but is slow to reward the people who have made it the model e-commerce destination.
I can imagine a time not too distant when people with an independent frame of mind might be farming an income from a dozen different BurnLounge projects, as well as earning a bit with an article, putting in some hours in a shop, who knows — but BurnLounge and Jobneter are important projects.Powered by Sidelines