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The People’s Web 2.0

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The way the web is headed, it's going to allow people to evolve quite different lifestyles — not, as you might guess, based around doing more MySpace or YouTube, but in your choice of career or the choice to have no career.

A number of sites are stealthily building a presence based on the simple insight that giving users an opportunity to make a buck or two is the next step in the sharing, cooperative world of Web 2.0.

In the not too distant future, how you earn your money could be determined by word-of-mouth. The way you talk and what you talk about could be giving you new earning options. Word of mouth is the latest part of human behaviour to have a price put on it.

Okay, we're not there yet. But think about it — your life as a fee farmer, a bit like the farmers of old, growing a little bit of this and that, selling some on… recommending this record or band, putting in a word about a new job. Everyday life as an earner.

BurnLounge launched about a month back and I know I'm slow on the case, having only picked up on the name when swapping e-mails with Gary Murray over at Mixcast.

Web 2.0 has the potential to automate the business of serial network building, that much we know. But ocassionally we get a peep into the potential to transform the way people live.

A couple of weeks back I wrote on the UK-based Jobneter that allows people to cash in on knowing the right person for a job — i.e. monetising word-of-mouth.

BurnLounge is a different twist on the monetisation of everyday life. With BurnLounge you can earn money by recommending records. Now it’s not quite as savage as earning a royalty on recommending what your mother should buy to stay hip.

On BurnLounge you set up shop. With a BurnLounge account you are effectively a referrer who helps bands of your choice to retail.

Why is it an important innovation? Looking at the issue from my own perspective, I see old creative jobs losing their power. I’ve posted in the past about the trend in journalism for newspapers to pay lower and lower fees (I should have added their tendency to arbitrarily reduce fees).

As companies like BurnLounge continue to launch "People's Web 2.0" projects, the possibility grows for users to nurture a new lifestyle, based around old skills — spotting trends and writing about them (which has always been a way of recommending).

It may seem that BurnLounge is just a twist on the Amazon affiliate program but it is a brilliant twist on it because effectively this type of project could replace Amazon. Amazon has begun using blogs but is slow to reward the people who have made it the model e-commerce destination.

I can imagine a time not too distant when people with an independent frame of mind might be farming an income from a dozen different BurnLounge projects, as well as earning a bit with an article, putting in some hours in a shop, who knows — but BurnLounge and Jobneter are important projects.

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About Haydn

  • The real difficulty will be in separating the wheat from the chaff…

    While it has the potential to be an exceptional leveler and provide monetized opportunity to leverage skills and knowledge, those skills and knowledge are only of value if they are recognized as superior (and thus rewarded). The old adage if everyone does it, is it worth doing springs to mind. I already tend to ignore huge portions of the blogosphere – literally tuning them out – because the writing or content is strident, unoriginal, repetitive or irrelevant. How many bad referrers does it take before I ignore all referrers and trust to my own instincts?

  • Agree totally

  • Chris

    Burnlounge has the potential to be huge, but they need to LOWER their mininum sales requirements to earn Full bonuses on ones entire business. If they don’t do this, people will feel cheated and quit, and the model will not survive!

  • I totally agree with Chris. This is an exceptional business concept. I am currently involved with the business, but I believe the Sales Req’s (to receive a % from your whole team) have been unreasonably set. If you are involved with BL, and you agree, please voice your opinions to your advisors, mentors, and business partners. If enough people write to the Corp (retailersupport at burnlounge.com) they may reconsider the levels they have set. They Far exceed what the FTC would require. I doubt I am the only one who feels this way. I believe this must be done if BL is to reach its full potential! Goto http://www.burnlounge.com to see how awesome this idea is.

  • Agreed, but will the right people speak up?

  • Tim

    I’m sorry, but selling $20/month of music is simple. What is so hard about that? It puts the focus on moving product, which is very, very important with this type of model. Of course you also have to sell 2 retail stores (1 time). I sold 10 retail stores in my first 30 days and my personal music sales are over $50 month. You just do it. How easy will $20/month be when they roll out other products? duh. It’s a no brainer. Anyone that can’t meet the minimum requirements should re-consider doing this business. WE NEED TO MOVE PRODUCT. but just a tinie weenie bit for each of us.

  • Tim,
    You might want to re-read my post and the BL Comp Plan. I wasn’t talking about the 2 albums a month to earn Mogul bonuses. I was refering to the Minimum Sales Requirements to earn bonuses on your ENTIRE team of retailer outlets. Rings 1-6?? Do you realize to earn on Ring 6 you need to 1) sell over 20 albums Per Month persoanlly, AND 2) your total team must sell 168 albums EACH Month!

    Heck, I agree with you, we need to focus on moving product, but at $20 retail a month, you don’t even earn your commission from Ring 1!
    It would be great if $20 WAS the requirement! That’s what it should be, But unfortunately its NOT, it’s an elevated scale. This needs to be fixed!
    Sounds like you better talk to your advisors and get this figured out.

  • Kevin

    Tim is absolutely right. In order to receive your % from the sale of music from your team of retailers you must meet certain criteria. $20 or 2 albums would Not even qualify you for the 1st ring of concentric retail. It would take 4 albums, each month. For ring 6 it is 24 albums, Plus 168 albums from your total team. I have gotten many questions about this, and I hope people are telling corporate, not just their “mentors”.
    This is still a wonderful opportunity, and you can make a lot of money with it, but this could be a hang-up. When more products are added, it will be more realistic, but the FTC requires $100 of retail sales (monthly) for other type businesses, so in my opinion 10 albums should be the max, not 24!

  • Kevin

    Sorry, not Tim, I meant ROBBY is right… sure you figured that out. 😉