The world-renowned Mustang Ranch, at one time the largest bordello in the United States, has reopened under new management, now calling itself the World Famous Brothel.
The original Mustang Ranch was run by Joe Conforte, an erstwhile cab-driver from San Francisco, who began running it in the 1960s, and made it the state’s first legal bordello in 1971. He ran into rough weather with the IRS and fled the country to Brazil, owing them $13 million. The government seized the buildings and land. They were uncomfortable owning a brothel and put it up for sale on eBay, where Lance Gilman, owner of the Wild Horse Resort and Spa brothel bought it for just $145,000.
He has moved the buildings to his main location, and intends to open fifty rooms and two VIP suites. At present, 18 women work there.
The total restoration project is 35,000 square feet. The octagon-shaped parlor and fountain are parts of phase one, which is 20,000 square feet. The dome is 22 feet high and 65 feet across.
“The parlor is designed to have the feel and look of an Italian courtyard surrounded by a bistro and several facades that look like homes,” Gilman said.
The second phase, which includes 30 more rooms and four VIP suites, will be open by the end of the summer.
Gilman and Burgess are in a trademark dispute about the name, and not being able to use the name may put a damper on business, but the notoriety should compensate.Powered by Sidelines