The next step in the internet/television/movie download movement will be legal download to burned DVD. This has been greatly held back by the child like attitude that Hollywood takes when discussing rights or piracy. This is happening and will continue to grow as larger companies get involved.
The idea has a lot of appeal to most consumers, as discussed on CNet News ;
One of the more obvious and tangible forms of video-on-demand has always been a site where consumers could order a movie, have it delivered over broadband, and have it burned straight onto a disc. Consumers love it because they own something physical and tangible at the end of the day and content owners like the outlet that it gives them to sell those old episodes of the Don Knotts Show.
Right now only a few companies are exploiting this market. As I posted before, EZTakes is using the technology to offer download to DVD that is then protected in a way that the DVD can only be used by the owner. This helps address the fears that content makers have about piracy. EZTakes.com is a pretty small company that is being hindered by these fears.
Akimbo has been making some progress in this market. They do have a download to own service that allows some of its programming to be purchased in a digital form that allows burning to a DVD. But this is a pretty limited amount of its catalogue presently.
Some of the major studies including Warner Bros. and Sony have flirted with the idea in conjunction with Movielink subscription service, but they haven’t made a big impact on the market. In my opinion because it is too expensive and you can’t get DVD extra features from the downloads.
The one company that might really expand this market and make it useful to users is NetFlix. NetFlix has plans for a download to DVD service to be launched late 2006 or early 2007. I have zero details about this and would love to hear some. NetFlix does have the customer base and the money to make such a plan work.