I am currently taking 2 course in Copywriting both recommended this book. I found this book very informative, easy to read and follow.
Robert takes you right from the core concepts through to the finished product!
YOU will learn about the about:
* The Impact of your Headlines on the product your marketing.
*How to use EMOTION and DESIRE in your advertising.
*The importance how to write for the audience you want to target.
*How to get information about your product or service even if it is new!
*Yes you will be shown secret formulas on how to set up letters, brochures and more.
*You will learn how many different markets use copywriters.
*Tips for meeting and dealing with clients.
*How to market yourself.
And much more!
I am really impressed with this book and will refer to it often. It is a valuable resource