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The Copywriter’s Handbook Updated Edition

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I am currently taking 2 course in Copywriting both recommended this book. I found this book very informative, easy to read and follow.

Robert takes you right from the core concepts through to the finished product!

YOU will learn about the about:

* The Impact of your Headlines on the product your marketing.
*How to use EMOTION and DESIRE in your advertising.
*The importance how to write for the audience you want to target.

*How to get information about your product or service even if it is new!
*Yes you will be shown secret formulas on how to set up letters, brochures and more.
*You will learn how many different markets use copywriters.
*Tips for meeting and dealing with clients.
*How to market yourself.

And much more!

I am really impressed with this book and will refer to it often. It is a valuable resource

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  • Eric Olsen

    very helpful recommendation, CH, thanks and welcome!